As I walk through each property, I am compelled to photograph a different angle to entice buyers. Images are the first impression of these homes. Every room has its own charm. The ornate detail stands out and speaks to me.
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Branding has a way of shaping the interpretation of a business perception. Nonverbal and verbal queues are in sync when we break down the core intentions.
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White Dog Cafe is a restaurant filled with mosaic dog portraits & chef-inspired delicacies. Fearless Restaurant Group & White Dog graciously welcomed me into their home away from home to explore the atmosphere & style of food they provide guests.
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I was able to connect to somebody on a back-to-forth instant connection level.
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Social media is about creating relationships. You now have access to multiple business owners and your target client on social media.
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Moving up on the technology ladder our smart phone garners more sophisticated processes to understand human behavior through communication & consumption & have humans dictate their behavior on smart phones.
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This home is filled with vibrant colors & art. The character of the home is enhanced by the tranquil spaces outside on the roof deck, outdoor shower, & back area on the first floor. As you move through the home notice each room has a distinctive look. When you walk out the front door you are in prime Rittenhouse Square.
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What makes Facebook so unique are the targeting options that make it an ideal fit for luxury brand advertising. Unlike most other digital channels, advertisers can choose exactly what type of audience will see their content.
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The staged images capture a look of the livable energy within the home. Now, future home guests envision themselves thriving within the home. It is VERY important to stage your listing.
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Hard to do sometimes, when you get up in the morning and think, "Oh, my goodness, "I've got to get in front of the camera." Video is kind of the new answer to the riddle.
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Throughout this home I was working with both ambient light and flash. This property is beautifully lit by the large ceiling to floor window, thankfully it was a spotless day out and the scenic, selling points are well represented!
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The pillows are off-color to the blanket. Next to that sofa, a lamp- modern & sophisticated. Across the room is a table with your favorite fancy wine glasses, the ones that you pull out when your friends come over, your best most cherished friends.
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It is up to me to present the home for its grand reveal to the future buyer in an expansive way so they can flip through collection of images & check out three or four kitchen angles, three or four dining room angles, three or four bathroom angles, three or four pool angles.
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This is the newest way to showcase your property, development, school district or local community. Drones are a great way to put the puzzle together when showing your viewer the layout of your grounds.
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Through a Facebook LIVE, show the viewer the lifestyle of the home, staged furnishings (because your choose that look for a specific reason) and pair up with local businesses to showcase them.
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When should you create the initial live video? Anytime! It can be at your office, in your car, or even when you have free time in between meetings. The most important take-away is that you are getting in front of your audience and keeping them updated every step of the way.
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An important part of having a blog on your website is to focus in on your areas of expertise. You want to give value to buyers and sellers in your neighborhood.
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Social media is a new concept to many people. From Facebook to Instagram to LinkedIn, where do you start? It’s important to know that clients are on these sites, scrolling, liking, and following content every single day. You need to leverage social media to get in front of your client.
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Restaurants are important places to find your next client because everyone goes to restaurants! From cafes to upscale restaurants, your target client will be there.
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Search engines play a critical role as home shoppers want to stay actively engaged and prepared with questions. Home shoppers, on average, will make searches prior to acting on a real estate site by using local keyword terms to find homes.
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