EP 05 - Social Media and the Second Home Market
Whether you serve a mountainous area or a beach or perhaps your clientele has a second home in your hotel residence, this is definitely for you. Different from a primary home, your clients seek a second home purely for luxury. Solely because they can, they have the access and the resources to do so. It is an accomplishment for them. The second homes serve as a retreat to voyage into a new.
After living in the primary home for an extended period, they seek another residence to enjoy as a getaway. When one owns a home, they're finding one place. The client is seeking that foundational spot where they're able to grow and look out the window to a comfortable view that they love from sunrise to sunset and this place where they can always return, which is home. Home is the place for foundation and memories.
However, a second home serves as a way to adventure into a new, and have a unique environment to enjoy. Perhaps they get away and get away to that second home environment because they have sporting activities that they enjoy at certain times of the year. And their second home, your market, gives them access to that. They enjoy the yacht club or the golf club or even the racquet club in your area. The solitude of second home living is the most desirable.
Community
Ask yourself:
Why is one to live in your market as a second home?
Why will one invest in a second home lifestyle in your market?
One of those reasons may very well be solitude, especially with those who live in an environment where they look out the window, and they see cars, or they see people walking around. An area where there is solitude is a great place to access inspiration. Find inspiration to write that book, create a new fashion, or start the business. Relax and enjoy the tranquility of mother nature's beauty, hugging your home.
Setting
Ask yourself:
How is your client feeling in your other home environment?
Do you have any opportunity for someone new to that area, that second home market, who wants to try before they invest?
Do you have any rentals or hotels that are within your area that you partner to have your client go to your country, mountainous area, or beach setting to experience for three days, five days, or overnight?
When you look out the window of your property, what is out there?
Is the home beach or waterfront, park facing, or a high-rise hotel residence?
Is the property amid Mother Nature and surrounded by trees and nature, and they have a backyard that leads into a lake?
Do they have acres of land? How many acres?
Convenience
Ask yourself:
Is there a concierge and butler service?
Is there a space within the hotel residence for your client to have meetings?
Are their views, another to keep in mind, a picture of the sunrise and a view of the sunset?
Do you have access to a home chef, maid service, or dog walker?
After you have all these questions answered for yourself, now you're able to begin the social media marketing process. Partner with your photographer and videographer and have them photograph the property, and have them shoot what surrounds the property. Also, video yourself in the community for your social media. Go on a video camera and let your client know what's so special about your area.
What are they going to cherish living in your second home market?
You are the realtor or the hotel executive within that second home market. You know the area you live in the city or grew up there your whole life. You see the transformation of the area, the history, or how each home was built, or why every home is special, and every residence has a different feel to it. You know. So it's time for you to step forward, step into your courage, and share this information.
REDEFINE YOUR REPUTATION WITH FRANCESCA RAGUCCI
Welcome to Redefine Your Reputation with Francesca Ragucci. My name is Francesca Ragucci. I am an Entrepreneur and the CEO of my company, Francesca Ragucci Marketing, helping clients redefine their reputation using social media.
The intention of the podcast is to create a conversation around lifestyle experiences in the luxury sector in industries like Real Estate, Hotels, Fashion, and Technology. This podcast is a part of your lifestyle as I share the experiences I have with the brands you admire most. This is the all encompassing lifestyle podcast you have been waiting for!
Let's start the conversation.