Luxury brands are able to engage in a constant dialogue with those people who are most passionate about them—whether they are traveling aboard or relaxing by the infinity pool.
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A client persona is understanding the demographics and the psychographics of the client. A simple way to understand your client persona is what I call the live-work-play methodology.
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Thank you to Berkshire Hathaway Fox & Roach in Rosemont, Pennsylvania for your warm welcome to speak to the Realtors about Instagram.
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One of the beautiful nuances of photographing a home is the element of surprise! The time of opening the door to an alluring entryway is where the creative energy starts flowing.
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The essence of the location is captured through this aspect. It is a more explorative experience when items in the location are in symmetry and have a matching color combination.
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Many properties are understated on the exterior. This is one of those cases. When I pull up to the driveway, what lies inside is a mystery.
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Nuances of your business, your neighborhood where your business thrives, and your clients’ lifestyle all within those images. Experience the opportunity to stand alongside your images with dignity. Saying 'Yes, these are my images!'.
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Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic engaged people who pay close attention to their views.
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This is a video to show you the dedication I have to myself and you as a client.
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When we communicate details in advance on your luxury property campaign, this allows your client (the seller) to greatly appreciate the marketing plan you present.
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This year's Longwood Christmas was french inspired. Adorned wit the finest winter flowers, lemon wreaths & an exquisite fruit design in the water.
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What makes Facebook so unique are the targeting options that make it an ideal fit for luxury brand advertising. Unlike most other digital channels, advertisers can choose exactly what type of audience will see their content.
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The staged images capture a look of the livable energy within the home. Now, future home guests envision themselves thriving within the home. It is VERY important to stage your listing.
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Break through that glass of vlogging. I sure did, and guess what; I still have a few chips on my shoulder from the glass, because it is still a lot to get over and to go through.
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Throughout this home I was working with both ambient light and flash. This property is beautifully lit by the large ceiling to floor window, thankfully it was a spotless day out and the scenic, selling points are well represented!
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It is up to me to present the home for its grand reveal to the future buyer in an expansive way so they can flip through collection of images & check out three or four kitchen angles, three or four dining room angles, three or four bathroom angles, three or four pool angles.
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Through a Facebook LIVE, show the viewer the lifestyle of the home, staged furnishings (because your choose that look for a specific reason) and pair up with local businesses to showcase them.
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An important part of having a blog on your website is to focus in on your areas of expertise. You want to give value to buyers and sellers in your neighborhood.
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Social media is a new concept to many people. From Facebook to Instagram to LinkedIn, where do you start? It’s important to know that clients are on these sites, scrolling, liking, and following content every single day. You need to leverage social media to get in front of your client.
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Search engines play a critical role as home shoppers want to stay actively engaged and prepared with questions. Home shoppers, on average, will make searches prior to acting on a real estate site by using local keyword terms to find homes.
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