Hashtags & Keywords, More Alike Than Different

What is your first thought when you see keywords and hashtags in the same sentence? We know that they are both important in terms of digital marketing, but what does one have to do with the other? Although both have very different histories in terms of their functions, you may be surprised how much they have in common, they are a lot more alike than they are different. 

Let’s begin with keywords, which originated alongside websites and the internet. Keywords are words or phrases that people search for or words or phrases that your website writes about. To put it simply, keywords are the connector between what people are searching for through search engines such as Google and the content you provide. They are universal blocks of language representing the content on your website, which helps as far as inbound leads. Marketers use keywords to help increase your search engine ranking. We research the most appropriate ones to use and properly place them throughout your website to increase the chances of being seen by your target client.

Hashtags on the other hand are short words or phrases used on social media platforms such as Twitter and Instagram to identify messages on specific topics. They also serve as discovery tools as well as streams of conversation and are the least known out of the two in terms of functionality. At Francesca Ragucci Marketing, we place a heavy focus on the proper hashtags for your business. We research the best geographical, topical, and industry specific trending hashtags that will propel your business message to your target audience. We utilize their capabilities to increase your overall engagement by jumping into discussions, facilitating communication with industry leaders, bonding with your audience and growing your followership. 

So what do these two have in common? Both keywords and hashtags are tools needed for clients to discover your business. Although keywords help more in the long run and hashtags work better on trending topics, they both increase your visibility. At Francesca Ragucci Marketing, we properly research your audience, understand their needs, learn the language they use and content they seek, so we can use both keywords and hashtags to the best of their abilities. We also know that you need compelling content in addition to keywords and hashtags, otherwise you’re sending clients to a page or post that does not deliver. We always keep your target client in mind and post captivating content with intent in order to successfully market your business while employing both resources. 

Keep in mind that when speaking about hashtags and keywords, it is not a one or the other conversation. We recognize that we have the ability to spread your message in various ways and they all require both time and research. By keeping your audience as the overall goal and the search engine or social media platform as the medium we are able to market your message across multiple platforms and help better increase your visibility. Hashtags and keywords may be different, but recognizing their unique capabilities allows us at Francesca Ragucci Marketing to take advantage of all they have to offer. We think of them as a dynamic duo that has the power to propel our marketing efforts and your business, and that is exactly what we do. Remember, strength in any marketing lies in differences, not in similarities and pride ourselves on making a difference for your business.