EP 15 - Enter a New Market With Ease
Now is the time to enter a new phase with a desire to emerge into new markets and cultivate prosperous relationships internationally. Before entering a new market, learn about economics in different cities that you desire to have a presence. Each town you want to access has its customs and way of business. Learn about the industries that make the city thrive along with the lifestyle of the neighborhoods. With Google, you have the ease of scoping out the area before physically being there. You can get a sense of discovery for the hallmark locations and neighborhoods that will suit your business.
While searching the geographic layout, do include your prospective client profile by researching demographics and psychographics. You will notice as minds reside in the same neighborhood. Resemble the areas to your current market by finding commonalities in the lifestyle. Many cities have a financial district or an artsy section of town, so mimicking the process of finding new zip code target areas by applying the same living and working habits to the new city. Have a precise detailing of one target profile to enter a new market with ease.
Customs and traditions are what make the city unique. Famous parades and exclusive entertainment events separate each town. As you make way to a new market, adopt your business those celebrations. They will be new to you, so I recommend research and getting to know the locals by watching some YouTube videos. As your company merges into new areas, be sure your core values are intact. When a company grows by developing new offices and/or expanding its line of services, morals and ethics are the stability of a sustainable, global business.
When preparing for expansion, associate the business in cities that attract your audience. Cities who hold prestigious conferences experience an influx of travelers at any time of the year. Allow yourself to learn about business travelers too. Metropolitan areas with many hotels and residential developments are thriving economic destinations. The more people walking around town, the better for your business as guests and residents walk the same streets.
Technology makes it possible for your company to enter a new market digitally. National and international communication is made abundant by our phones. Social media enables real-time contact with another person. Now is your time to enter a new market with ease.
REDEFINE YOUR REPUTATION WITH FRANCESCA RAGUCCI
Welcome to Redefine Your Reputation with Francesca Ragucci. My name is Francesca Ragucci. I am an Entrepreneur and the CEO of my company, Francesca Ragucci Marketing, helping clients redefine their reputation using social media.
The intention of the podcast is to create a conversation around lifestyle experiences in the luxury sector in industries like Real Estate, Hotels, Fashion, and Technology. This podcast is a part of your lifestyle as I share the experiences I have with the brands you admire most. This is the all encompassing lifestyle podcast you have been waiting for!
