Personal Branding for Senior-Level Executives
As a senior-level executive, you have a want to represent yourself and business endeavors on social media. You are now entering a new world online. This is the time to lead your business and team. Show up for yourself by presenting your credibility to a new audience. The best way to share your endeavors is by telling the story on social media to a select group of people.
Be at the forefront of change in business development. Share the knowledge as an on-camera personality, an intricate writer, or an audio presentation.
How are you able to present your expertise and credibility in your industry on social media?
Have a goal of more speaking engagements, being a guest on more podcasts, book promotions, or press publications. The mindset is to access social media by tapping into a new network of individuals, whether they are prospective clients, business partners, or conferences.
As you create your social platforms, make sure to represent yourself in the bio as a senior-level executive, the Chief Executive Officer, Executive Vice President, Chief Creative Officer, Director of Sales, and so forth. I even welcome you to tag the company (@_______________). Always create a business page. Even for personal brands, the word personal means you. You are on social media to redefine your reputation.
Take pictures of yourself.
Take pictures of yourself or have an assistant take the images. Let's say you're speaking at a conference. Have your assistant or a photographer to go with you to that conference, so they capture the moments. Make sure they follow you to get candid photos. At the moment, pictures are the best content you can have because it shows a prospective client, business partner, other conferences, you in your realm. You are authentic with expressions because of the candid nature without posing for the camera. The visuals consist of you being yourself.
Show your expertise
Share your knowledge within your company and industry. Utilize statistics, factual information, opinion, and neighborhood predictions as a content strategy. Access, again, that photographer to take pictures of your neighborhood and nuances that correspond with the information you share.
Share your expertise in the copy section. There are new developments in the area projected for the upcoming year, tell us about those new developments. Use hashtags that target prospective clients and press opportunities. The more confident you get on social media, the more attention you get from that specific individual. Talk directly to your audience.
Hashtags
Apply multiple hashtags on your social media posts. Find out which ones are the most popular in your industry. I recommend hashtags that are 10K or over. Seek the hashtags that are nuanced to your sector, neighborhood, or profession.
Proactivity
Be proactive! Make sure to interact with other individuals. Whether you use the term interact, engage, conversation, or networking, these terms all identify as communication. Utilize social media as a networking event. Network on your phone, go on your social media, and start chatting. Talk with individuals by sending a correspondence within their post or direct message, whether you are direct messaging or commenting.
Be consistent with a strategy that serves you best in the long run. Be courageous to change your approach when you want. Join Instagram, Facebook, LinkedIn, Twitter, and whatever other platforms you want to join. Open up a YouTube channel and have your creative producer (videography and photography) capture your speaking engagements or meetings and put them up on YouTube. There is much possibility out there for you as a senior-level executive within your company to have your character representation at the forefront of the social media universe.
