Luxury on Instagram
Experience the finer things in life on Instagram. This singular best platforms to share immersive experience in a visually appealing digital world. As of 2019, Instagram has 1 billion monthly users. Needless to say, the wealthy indulge in Instagram too.
Luxury brands position themselves in a way that captivates their audience. Instagram helps spark conversation for the luxury sector. The platforms enable continual research on the affluent through behavior and spending habits. From old money to new money, these luxury brand advocates are leading a lifestyle that inspires luxury brands to tell their story.
Some of the wealthy on Instagram tend to have an influence on the platform garnering upwards of 10k followers. Though others in high society keep a quiet, low-key profile on Instagram yet still indulge in luxury brand opportunities. Those in high society are traveling more, consciously spending and definitely using their mobile device.
The number one place for inspiration is Instagram. There’s no comparison at all, it’s the number one place used by luxury brands top clients. Photos, video, and stories allow high-end companies to engage with their clients directly. Unlike traditional media, Instagram is an up-to-the-minute, interactive and personalized resource that connects people whenever and wherever. It means luxury brands are able to engage in a constant dialogue with those people who are most passionate about them—whether they are traveling aboard or relaxing by the infinity pool.
As a visual storytelling and discovery platform, Instagram allows brands to express their visual DNA in inspiring and unconventional ways. Evoking emotion through mutual interests and aesthetics allows brands to connect with their current and prospective clients.