Business Development Through Partnerships on Social Media

Let’s talk about how I partner with you to collaborate with local and national businesses. I help clients on the East and West Coast gain extraordinary collaborations using social media as a communication tool. One of the ways we work together within your Monthly Marketing Plan is business development through partnerships on social media. Social media presents an opportunity for your business. We leverage tools like Facebook, Twitter, LinkedIn, and Instagram to redefine your reputation.

Now, let’s get in detail of the Partnership process:

  1. Identify Target Business Partner

  2. Message Businesses

  3. Send proposal

  4. Schedule a call

  5. Collaboration

  1. Identify Target Business Partner

Who are we targeting in the effort of collaboration? Who do you want to call a business partner?

Think strategically. This is where the Live, Work, Play Methodology comes into play. Where do your clients live, work, play, dine, travel, and relax? Type down a list. Now, these are the businesses to develop a joint venture and a long-term partnership.

You want to work with businesses that provide complementary services – e.g. companies who interact with the same type of client and provide a different service. The easiest businesses to start working with are businesses that you already have a relationship with.

2. Message Businesses

My business will do the messaging for you. By knowing your target business partner, we go out and find them. Typically, we present a list of businesses reputable partners for you. We always have a ‘why’ for our selection.

After we have determined your prospective partners, we will come up with a list of benefits of collaborations for both your business and your potential partners’ business.

3. Send Proposal

For a partnership to be successful, all parties involved must agree on the same strategic direction for the collaboration. Creating a strategic partnership takes time and planning before we even start reaching out to potential strategic partners. During this planning time, it’s important for us to identify:


  • Your brand values. We want to find an organization aligned with the values you’ve set for your organization.

  • Your purposes for pursuing a partnership. Decide if your aim is to target a larger client base, gain more resources or build your brand’s reputation. Once you confirm your purpose, we will be better able to figure out what you need in a partner.

4. Schedule a call

As we make a first-time introduction to another business, here are points to remember for our group call:

  • The scope of the partnership

  • What assets will be contributed by each business

  • The lifespan of the partnership

I will be on call with your and your potential partner to help guide our direction and ask questions.

5. Collaboration

Let’s make sure all components of this collaboration is in place.

Collaboration Examples:

  • Interview in an online publication

  • Guest on a podcast

  • In person photo series

  • Video project

  • Event

I am here for you. I am available to be present in person to facilitate this partnership. This will bring you confidence and assurance that I am looking out for your best interest.  

Remember, no idea is too big, all ideas are possible. Social Media is a grand tool to connect with the partner you want.

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