Video Tips Made Easy
READ TIME: 1 MINUTE 54 SECONDS
In a world where the video is the top-ranking attention grabber, you need to have video as an essential mainstay in your online presence. We can breakdown video content types into the following categories; motion graphics, infographics and informative visual presentations. In this article, let’s focus on you being on camera as a regular expert in your industry. Social media beckons more professionals to be on camera simply because social platforms are better when humans see people. It is our intuition to be curious in those we see. Curiosity spark interest in wanting to know more about your business.
Remain a savvy businessperson today by putting your face on camera. Have a plan before spontaneously testing your first full video. Whether you have done some quick phone videos or you partner with a videographer, the following strategies will help you redefine your reputation using visual elements. Consider easy video discussion that you know best. Topics in which you know about will help you ease your way into creating innovative video content. Two elements that drive successful videos are knowledge and appeal.
Knowledge means to share what you know and share it all. Avoid holding back on topics you get nerdy about and that excites you. Points that bring your enthusiasm out for your business will convey intellect to your audience—those watching the video will identify you as the go-to businessperson for your field. Grab your notepad a jot down some content topics which you want to discuss. Remember, having actionable points will be driving the primary mission of the video, only positioning you as the expert of your market and business.
Now let’s turn the conversation to appeal. Appeal lends to the visual look of the video. What does the viewer see instead of hearing? You have the opportunity to shine as a professional here. When getting ready to shoot that video, dress to impress in your attire. Choose a wardrobe that you generally wear to meetings. Make sure you and your clothes look presentable on camera. I recommend having a few go-to outfits that look best on camera. When fitting yourself into the camera, ensure your audience can fully see you. Perhaps the audience sees your full face sitting down or a standing outdoor video. Either way, do what will get you business.
Keep in mind; I am not talking about a quick selfie. I am talking about a professional video presentation about your service. Speak clearly and present your personality. Remaining loyal to the handy stock photos and infographics will only take your online presence so far. What stock photos lack is you! Your audience is doing business with you in person or virtually. Video is excellent for social media advertising; it will generate leads and post conversation. Step up and make a change. Start with one video and continue onto bigger and better content.
