Managing Client Expectations
On consultation calls, you will experience new questions every single time. The best way to prepare for problems is to know your business and service well. There will always be times where you will answer unexpected questions from a prospective client. This article is a bit different than the others. As you are reading our content, you likely have an interest in my business, Francesca Ragucci Marketing. I am going to put you in the mindset of a consultation call with us. Here are some of the situations a client inquires about and how we, as a company, answer them. You are welcome to translate this format into one that services your business best.
Client Inquiry: ‘I want to gain 1,000 followers each month.’
Follower growth comes in two categories; following and followers. Following is when the owner of the account chooses to add new individuals on social media. Followers are the effect of an individual choosing to add you—cause - following Effect - followers. The caveat, I will not make a promise that I cannot keep as a company. Our company promise is to transform your business with integrity by applying sophisticated practices online to have you experience prosperous business opportunities. We will communicate openly with honesty and integrity that is the foundation of Francesca Ragucci Marketing. This is a real statement that we meet with each client. Whereas, promising to grow followership of 1,000 accounts is overstepping the boundaries. To grow in followers, the reliance is on individuals who choose to follow back, which is out of your control. Therefore, we only make promises that we have integrity in controlling to a capacity.
Making high promises that are out of your reach is not good to implement with clients. Social media the algorithm has a say in regards to stats on the platform, including impressions, engagement, and followership. Now, if you are a sought-after speaker or celebrity, this does not apply to you because you have the network to expand in large numbers due to extreme amounts of popularity. Congratulations!
In a conversation with a potential client, we ground this statement to helping them consistently grow their followership while making personal connections with an assortment of target clients each month. There are compliances on social platforms to abide by, which frequently change. Social networks will halt the following abilities after you follow many people in one day.
This article is available to help ground your questions in consultation with Francesca Ragucci Marketing, along with grounding your clients’ remarks to you. When a client comes to us, they want to grow their business and redefine their reputation in the market. When a client comes to my company, they are judging social media as a tool and my company as social media representatives. Grounding your expectations before committing to a relationship is the purpose of the preliminary phone call. Evaluate what matters most for us to focus on redefining your reputation.
