Gamify Your Social Media
Are you overusing the same strategies on social media? Getting bored of the same content topics? In today’s article, let’s discuss bringing the fun back to social media. Even though you are a business person accessing these platforms, you can blend some entertainment into the presence. Gamify your content in the forms of quizzes, giveaways, polls, and surveys. Have fun with your followers to break up the direct business communication. Social media is firstly for community connection—time to think outside of your norm. Use features readily available on platforms like stories. Stories have a built-in feature for polls, q & as, and yes/no questions. Make sure your Facebook business page merges with Instagram. When you share stories, there is a button that allows you to share the story simultaneously on Facebook.
Your followers all have different levels of privacy. Some may view, some many like some many comments, and some many cast a vote on your poll. Either way, social media is a relief in providing multiple ways to engage with different individuals at their comfort level. Many times, it is easy to talk at individuals instead of talking to them, especially when your focus on social is to gain business. Have this be your opportunity to try something new in the mix of content.
Gamify your account by quizzing followers to see how well they know your business and geographic location. ’This or that’ and ’did you know’ style of questionnaire is a fun way to provide learning. Create posts to have your followers select their favorite or cast a vote for a prize. Think about an easy way to give away a good or service. Consider the giveaway to be a sample or consultation to give out help for free for a short period. I guarantee you will get results of engagement within the story section.
Have fun and be creative. Think outside of the typical business scope to entice your audience in a new way. This is a new strategy for you to add to your content calendar. Remember, quizzing others allows you to show expertise in your industry and geographic location. Communicate with your community through polls and giveaways to redefine your reputation.
