Direct Message is the NEW Cold Call
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We all know the business world changes each generation. The new professionals come in with a mindset more tailored to whatever is hot and popular in business. Technology is overtaking in large the need to make cold calls or door knock. Gone are the days of strolling the neighborhood to ring a bell or even grab your thick yellow pages book to start that calls. Now, social media is bringing to the forefront a new stream of communication called direct message.
Direct messaging is a form of targeted marketing. It is a way to make small talk and generate business sales. Networking with new people or your current sphere of influence is now accessible and at the palm of your hand. When going in for direct marketing, make sure you have a solid plan. Consider your goal of the conversation, whether you want to say hi or offer your service. Type out a couple of template messages, so you have some handy when you want to converse with multiple people in one day. Having the goal to ask your followers for business is a solid plan that a template can help ease your time in the process.
Be natural and make networking conversation first. Referral business is an excellent source online. Francesca Ragucci Marketing leads our clients’ entire online marketing systems, including social media, website and email marketing. We create messaging that redefines reputation and is a catalyst for business growth. Our executive clients collaborate with us to innovate marketing strategies for the current world.
