Client Work: St. Regis Residences, Boston

Client(s): 

R. Wayne Lopez, Director of Sales, St. Regis Residences, Boston

Michael L. Carucci, Executive Vice President of Gibson Sotheby’s International Realty and Exclusive Sales Agent to the St. Regis Residences, Boston

www.stregisresidencesboston.com 

Marketing status: Ongoing 

Presales phase 

Opening in 2021 

Industry: Real Estate 

Sector: Hotel Residence 

Francesca Ragucci Marketing has the honor of partnering with two of our clients for the same endeavor, The St. Regis Residences, Boston. The concept is to present these hotel residences to a Boston audience. The St. Regis Residences, Boston, is considered a primary or secondary home. Residents experience the superior service of a St. Regis Hotel day to day without the presence of a hotel lifestyle. 

Within the marketing process, Francesca Ragucci Marketing upholds the reputation of both clients while honing the prestige of the St. Regis brand. Our company partners with both clients to emphasize the distinction of a hotel residence of this stature now entering the Boston market. 

The strategy is to represent St. Regis Residences, Boston, with integrity while enticing prospective buyers to visit the Sales Experience Center. Our company merges the St. Regis branding and message with both clients separately. The target audience includes residents in Boston and Greater Boston and advocates of the St. Regis brand. 

Our creative approach is to present images of the hotel residence on social media while incorporating a video format. When applying the models, our company notes an approved copy directly from the website www.stregisresidencesboston.com. Press recognitions give this dwelling a prominent reputation and preview for what is to come. 

Francesca Ragucci Marketing partners with both of our clients’ R. Wayne Lopez and Michael L. Carucci, to market The St. Regis Residences, Boston. 

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