What is Your Growth Capacity?
When you're going from an individual to a team or even one organization to a larger group ask and answer yourself, what is the growth capacity that you to scale and grow your business beyond where you are today for the long-term.
When it comes to marketing for growth, let's say you're an individual. It's now time to position yourself strategically as a team — break away from the emotional attachment of every little thing in your business. When you're an individual, you're coming from your self-interest. When you're a business, an entity, you are thinking in terms of the health of the company.
Thinking in terms of the health of a business is an emotional shift. So before you even market yourself as a team, understand within you using your self-awareness, what the emotional change is from individual to team or one office to multiple offices. This is how emotional intelligence develops. It's those small nuances in conversation saying we instead of I, the way you talk about the business as a whole as opposed to just talking about your self-interests. Growing from an individual to a team is a massive shift, and it involves understanding how to communicate that to a prospective client.
Talk about your team in public, whether it's in social media or at a conference. Clients advocate for the company and show enthusiasm for its growth. The clients want to celebrate that with you. When you are talking to a prospective client or marketing on social media, be incredibly specific and real about your situation about how you see the business growing when it comes to clientele, projects, and a team along with your self-journey.
