The World of Social Media

In today’s online world, social media must have a marketing tool for all businesses, whether it is a start-up or an established one. If your business doesn’t use social media, you can miss out on a huge opportunity to increase exposure. 

Choosing the right social media platform may seem pretty straightforward, but it can be more complicated than you think. As there are many social media platforms out there to choose from, make sure you start by narrowing it down to the most popular platforms to meet your business marketing needs.

There are many social networking sites for your business to have a presence on all of them. Time is valuable, so focus on the sites that get the most traffic to meet your marketing goals such as Facebook, Twitter, Instagram, and LinkedIn. It is essential to have specific goals to get the most social media marketing efforts. Your goals help choose not only the social platform but also the content you create for your target audience.

Here are some goals for using social media platform:

• Improve your client service by providing a platform where prospective clients can contact you 

• Identify new leads, prospects and influencers

• Enhance brand awareness and exposing your business to new people

• Increase traffic to your website and boosting sales

What is Your Client Already Using?

There are many ways you can find out where your audience is hanging out online. To create a client survey, here are some questions you need to as:

• What social media do they use?

• Where do they get their information online?

• To which influencers do they listen?

You can tell social media advertising about your ideal customers, and they will estimate the audience size for you.

What Do Your Clients Crave?

Make sure you think about content types you want to create that works best with your brand and what your customers enjoy. Different contents work better with specific social media platforms like Instagram that is all about the pictures. So, it is not the right choice if many materials are going to be formal text. Content-type depends on many factors, including your industry, brand, and target audience. 

Social media content includes:

• Blog posts

• Podcasts

• Testimonials

• User-generated content

• Webinars and live streams

• Videos

• Images

Social media is an excellent tool for building brand awareness, getting new leads or improving your customer service. Be prepared yourself; social media marketing is more of a marathon than a race. Pace yourself, create previous content and evaluate your performance through the analytics. Being prepared on what the analytics tell you is key to a successful social marketing campaign.

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