Social media is about creating relationships. You now have access to multiple business owners and your target client on social media.
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Hard to do sometimes, when you get up in the morning and think, "Oh, my goodness, "I've got to get in front of the camera." Video is kind of the new answer to the riddle.
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When should you create the initial live video? Anytime! It can be at your office, in your car, or even when you have free time in between meetings. The most important take-away is that you are getting in front of your audience and keeping them updated every step of the way.
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