I Answer Quora Questions: Social Media
How do I improve my social media presence?
Engage with your followers
Engagement means like and comments on posts. Give yourself a goal of several posts to like and comment on each day. Let’s say you go for five comments per day. Execute engagement by going to your social media followers and hashtags to create conversation in the comment section. The hot posts are ones with a large number of likes and comments, so discussions on those accounts will serve your purpose to gain awareness on the platforms.
Create content your followers will appreciate
Head over to each of your social media accounts and see which posts garner more engagement (likes and comments). Read your caption and take a look at the words. Ask yourself how you can re-create this content topic idea for future content. A calendar of points will help you stay focused on what your audience wants to see on your account.
Be active with posting
Choose a number of posts that you can confidently stick to each day and week. Whether you post twice per day or three times, just make sure you are regular, so those who advocate for you can expect to see your messages of the day like clockwork. Speaking of clocks, select the same time to post each weekday and weekend. On the business analytics for social media, you will notice more popularity will occur at trending times throughout the week. Monday - Thursday may grab more eyes in the morning, whereas Friday - Sunday may give your posts more attention in the evening.
Can social media marketing help my business?
YES! The successes on social media depend upon the level of effort put into the account. Simply put, the more action, the more success, the less effort, the less success. Effort is not about time; it is about energy. Ask yourself how much energy are you currently putting into your social media accounts. How are you going to prioritize social media each day?
How would you measure the ROI of social media?
Brand
In measuring your brand’s ROI, let’s look at brand equity. Brand equity is the perception your client has on your products or services, not necessarily the value in dollars and quality your company places upon it. Social media can make or break your mission as a brand. Be clear and concise with your morals, values, and ethics on the platforms as you share creative content with advocates.
Metrics
Access your metrics, otherwise known as analytics on the back-end of social media business platforms. The second way to access metrics is to invest in a social media management software which has in-depth measurements. Measurements of mathematical social media success include impressions, reach, engagement, percentage growth, cost per click, and so forth. Each social platform has a built in the algorithm which provides you tools to see your overall performance. Management tools to score stats supply audience demographics, trends in audience interests, and most popular times to post.
What is your best social media marketing tip?
Redefine your reputation, of course! Redefine your reputation means putting intentional efforts towards the betterment of yourself. Place importance at the forefront of your actions and watch the rewards return. Keep in mind; social media marketing is no instant gratification method; this takes time.
How can you identify a social media influencer?
Influencers are advocates for themselves, followers, and brands. They take place in partnering with local or national businesses to spread the word about new products or services. Influencers have an influence on their audience, so many looks to them for the latest and most significant trends in tech, fashion, wellness, food, travel, and more! These individuals have an aesthetically pleasing feed with colors that set a mood.
