Give Me a LIKE
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Being active on social media is getting the benefit of customer feedback in engagement values, including likes, comments and shares. When pursuing a more popular online presence, numeric validation is easy to slip into, being that a considerable portion of social channel influence falls on metrics. We see perceivably famous and popular individuals making it look simple to post and receive tons of satisfaction. As years continue, we see social platforms evolve where we once relied on organic, free engagement, while today, we may see progressively fewer likes and comments than in prior years. Seeing your likability on social media decrease is less pessimistic but more an opportunity to develop credibility differently than before.
Professionals want to think online marketing is effortless, post a picture and caption about the business and watch the leads roll in. Not so; online marketing takes more effort as new social channels innovate. Business people want to engage in today’s world yet apply old world techniques. Many consider online mediums like websites, email marketing and social media as an afterthought to networking or other traditional marketing. We can all create social accounts and online campaigns for free. Yet, the brilliance of usages to rise above the competition is when you access superior resources and people.
Successful pros know it takes time and effort to craft a message and sends it to the right people. Getting likes and comments only helps the campaign receive more attention. Though, freebie social media has a limit. Now, channels like Facebook and Instagram are giving free business users a bit less traction. Why? Well, social media companies want savvy brands to start paying for advanced marketing implementation. To reach more desirable clients, you must pay the cost. Technically speaking, you can always use social media for free. Though, you face the potential of a low volume of impressions and leads. To continue working on social media for free, partner with local businesses and publications to expose your business to their audience.
Many professionals are familiar with the pay-to-play mentality to receive awards or magazine placements; the same applies to social media. If your goal is to be online and do the bare minimum, you can. When your goal is to level up from doing minimal work, you can see more responses for customers online. When clients partner with Francesca Ragucci Marketing, we break down plan options to be realistic with expectations. It is your responsibility to find a pro who is a positive, long-term benefit.
