Five Easy Content Topics
READ TIME: 1 MINUTE 33 SECONDS
Set yourself on a successful path to easing up the social media process by developing a content calendar. When you schedule posts, ensure you have a category of multiple topic ideas for effective time management. A social media calendar will help with planning each topic per day. Look at your upcoming week or month to gather topics your audience will engage directly on social media. Content ideas like company information, industry knowledge, milestones, general education, and gamify concepts will assist you with content creation to uphold a consistent online presence.
Company information
Go to your company's website and access your other marketing material to grab captions for social media. The easiest way to share posts is by using what is already available.
Industry knowledge
Local and national industry knowledge is essential for your audience. Spreading the latest news about your career field enables you to share your opinion on the current state of the environment.
Milestones
Share any company achievements or personal recognitions in business as they happen. Ideally, award publications provide a graphic and sample social media captions to ease the posting process.
General education
Get creative about educating your audience on the how-tos, tips, and tricks. Consider the guidance you share as empowering your prospective client to do it themselves. Popular social media content allows a large audience to participate in a learning experience. Give insight on what a prospective client or consumer should know about your business and how to work with you.
Gamify
Use unique games to connect with your audience. Quizzes, polls, or any fun functionality can help break up the day and be a fun way for a consumer to engage with your company on social media. Make the game content be about your service/ product or business to challenge your followers' knowledge.
Now you have five solid content topics to help you create your company's content calendar. The ideal posting is Monday through Friday or on the weekends. Incorporate each one of those topics every week, and in a short amount of time, you have an interactive, creative calendar for your social media and online marketing. An organized content topic workflow is one way Francesca Ragucci Marketing helps our clients every month, scheduling and arranging post topic ideas. I encourage you to request a brochure to become a monthly marketing client today.
