Create Your Social Media Content Calendar
READ TIME: 1 minute 19 seconds
When starting to develop a social media strategy, a content calendar is necessary to organize ideas and plan a posting schedule. A content calendar is a breakdown of topics relevant to your audience and business. Observe each subject and think about applying thought leadership through education and expertise. Content is the opportunity to redefine your reputation online. Choose to empower your audience to ask questions and gain knowledge in specific areas in which you have qualifications. A calendar helps ease the tension on spontaneous posting to social media.
Sit down with your calendar once a week or once a month to sort through relevant subjects for discussion. When considering content themes, write down accessible information you already know. You have knowledge in your client process and business enough so to chat about on social media. Think about frequently asked questions you receive. Question and answer themes are excellent to mitigate public awareness of your business. Remember, what you put out comes back to you and that holds true for your online representation.
The next stage is diving into educational topics. Consider this insight into your onboarding process and how clients partner with you. Giving out tips on how to be an ideal, positive client is a great way to speak directly to your target audience. Help them understand your character, business ethics and origin story. Give a little bit of the insider’s look on a day in your life by sharing your morning routine, motivational support, market knowledge and strategies for success.
When organizing your calendar, make sure to access a program that supports social media management. This will help get everything out of your head and on to the program. Francesca Ragucci Marketing helps our clients think of new ideas and conceptualize those ideas to posts and campaigns. We choose to partner with superior operational tools to retrieve data of which content discussions were the most fruitful. We appreciate our clients’ open minds in adjusting to a new way of doing business.
