Art Basel: Target Strategy
Art Basel in Miami, Florida, is one of the most prominent art events in the world. This is an annual event at the beginning of December, where the art space joins together to celebrate emerging artists. The exhibitions are for art advisors, art collectors and those who appreciate the company of masterpieces. In any case, your client is attending Art Basel. Let's review three key strategies to embrace social media right now to access your client.
Hashtags
Hashtags like #ArtBasel, #ArtBaselMiami and #ArtBasel2019 are places to locate attendees of the event. There are over 10k posts and counting in each hashtag for you to browse. Review every post within each hashtag category to identify your prospective client. Once you find them, add them as a follower and comment on their post. Start the process of the community through social media with each individual. Think about it, when you attend an event in person, do you walk up to someone cold and immediately sell your business services, or do you create conversation to find relatable interests, so they enter a warm phase and then go in for the sale of your business services? The choice is yours.
Geotags
With Art Basel being the single most crucial premier event in the world, there is a variety of activities happening. After parties and private festivities are at the helm of garnering excitement around the Miami lifestyle. Brands, celebrities, companies, and influential art curators are helping to engage in celebration with those who attend. Restaurants and hotels are even accessing ways to entice lovers of the painting and sculpture environment through creative interactive experiences. Access these parties and locations directly on social media. Use a resource like Google to know exactly who is throwing the party. Learn about the VIPs and the who's who within this environment. I guarantee they are attending Art Basel. Use geotag locations in the same manner as hashtags by searching places directly on social media. Review each post, add your prospective clients, create conversation, and repeat.
Targeting
Use your social platforms to talk about Art Basel. Firstly, consider why you after going to create posts around the topic of art in Miami. Let's look at your business. You have a property on the market perfect for an art collector. Well, it's time to direct the market efforts of this property to the event. Use hashtags about Miami art and ideal areas in Miami that apply to your prospective. Keep in mind this exhibit attracting individuals worldwide, so you are accessing a broad audience during this time. In the copy section, talk about Art Basel and why an artist will thrive in the property. Also, communication relatable lifestyle traits of an art influencer.
These are three reliable ways to execute a targeted strategy specific to Art Basel. Keep in mind; this strategy is accessible for any event. The only difference will be the hashtags in use, geotags, and target strategy. Use this as a format of action for social media marketing.
