A Distinct Experience
A distinct experience is a relationship that you have with your client or prospective client online and offline. You have a process. You've been in business for 10, 20-plus years. Your process is flawless, and it's something you pride yourself on with every one of your clients. You selectively cater to each one distinctly. However, let's talk about how to provide to your client and prospective client in a distinct experience online and offline.
With social media being at the forefront of marketing today, it is just as essential and even more critical for the start of a relationship to provide a distinct experience through your social channels. That means Instagram, Facebook, LinkedIn, Twitter. What is your social media presence saying about you? In efforts of redefining your reputation on social media, what information are you providing about your distinct experience?
Social media gives an incredible abundant opportunity to tell a story and a continuous one at that.
Your story is as follows:
the origin of the company
the start of business
client process
achievements and outcomes
continual relationship
Being that you have been in business for quite some time, you know very well that marketing changes and transforms. You remember how it was 10, 20 years ago, and even when you just started. You can recall what happened and your mindset when the change was here. The difference includes technology as well: the computer, the mobile phone, iPad, and Alexa, all transformation in technology that requires you to change your marketing approach. Once you familiarize yourself with a marketing approach on the desktop, for example, it's time to switch to a mobile device.
That's what happens in our world. You get familiar with a process, whether it's your in-person process with a client, the consultations, the in-person meetings, and the personalization of your approach. Then you realize there is a transition occurring with the mobile environment and that you must tailor and experience to a mobile user. That person is going to experience you, your character, your personality, the integrity that you have, and the courage that you possess to be present on social media in a consistent way.
Social media gives you an advantage today, which is that you get to share everything that you love and appreciate about your business every day. You have access to the written word in copy form and captions. You have access to pictures, whether it's a professional photographer or your iPhone picture. You have access to video, and you have access to graphics as well as an infinite amount of possibility and ways to strategize a distinct experience on social media.
Here's how you start. Start by taking out your phone and going through that process with your client. Let's say someone signs up with you. It's their first day with you. It's the first consultation. How does a prospective client identify themselves as being an excellent fit for you? Identify your client by using the Live Work Play Methodology. Identify in categories such as live, work, play, dine, travel, eat, relax. That is a very detailed breakdown of your prospective client and a great way to start you on a distinct experience online and offline.
Mentally guide yourself through that process that you take your client. Many times, a lot of the communication is through email or the phone, so make sure when you're crafting your distinct experience on social media, this is a part of that strategy.
What is the outcome?
Your client arrives at their destination. Your client travels via air to you to have you show them around the neighborhood and experience something new.
How are they feeling that day?
What do you do to make them feel comfortable in a new property and have them visualize themselves living in that property?
Every little point matters. Every nuance that comes up in your mind as we're walking you through this right now matters, so definitely make sure to jot that down in your phone notes. Reach out to your client and ask for a testimonial. Put the testimonial on social media.
Creating a distinct strategy involves integrity. Integrity requires action. This is when your client can experience that you are a person of your word, do you have integrity, what type of personality and character do you have, what's that one nuance that makes you stand out. That's when it shows because you know that this process of showing them homes or welcoming new guests into your hotel, it is a long-term process, whether it's a short as 30 days or as long as two years.
