Luxury Real Estate Marketing: Selling a NYC Lifestyle
New York City is the city that never sleeps, and the same can be said for its real estate market.
As a luxury real estate agent, you are selling homes in some of the most affluent neighborhoods in the city. What could give you the edge when it comes to your competition? The answer is luxury real estate marketing – and that is where I come in.
Identifying the hottest areas
Every four years, Higley 1000 releases a list that ranks the country’s most affluent neighborhoods. They use the Census Bureau’s American Community Survey to develop the list. Curbed recently used that information in addition to New York City’s GIS mapping tool to find out where the wealthiest New Yorkers live in the five boroughs. They discovered most live in Manhattan with one exception. Here are the top 10:
Upper East Side/Carnegie Hill: $311,109
Soho/Tribeca/Civic Center/Little Italy: $235,555
Turtle Bay/East Midtown: $196,721
Lincoln Square: $188,144
Battery Park City/Lower Manhattan: $185,275
Midtown/Midtown South: $184,315
Hudson Yards/Chelsea/Flatiron District/Union Square: $182,129
West Village: $180,247
Brooklyn Heights/Cobble Hill: $169,555
Upper West Side: $161,300
What do most of these neighborhoods have in common? Each has their own charm, their own distinct feel, their own lifestyle.
For instance, the Upper East Side, New York’s richest neighborhood, is home to Museum Mile and lavish condo buildings like the Gold Coast. The area demands elegance and the finer things in life, and that is why it attracts wealthy buyers.
Traveling further south, people with higher incomes are now buying in Chelsea and the Flatiron district due to the construction of the High Line. It gives midtown New Yorkers a much-needed dose of fresher air and greenery and a safe place to for a stroll.
Brooklyn Heights, a neighborhood situated just over the Brooklyn Bridge across from Lower Manhattan, is the only neighborhood on the list not located in Manhattan. The area is home to many brownstones that date back before the Civil War, and many celebrities like Sarah Jessica Parker and Matt Damon call it home.
So, when you are selling homes in these areas, you are not only selling the property itself, you are also selling the lifestyle. And that is where I come in.
Why you need real estate marketing
A Marketing Business, like mine, helps to give you the opportunity to have the upper hand in a competitive market. That is because I build your brand, expand your network, and deepen your relationship with potential clients and business partners. I open your business to more possibilities.
Plus, I know that every business is different and every realtor has different selling styles. So, I develop a unique marketing plan just for you and your needs.
Here is what you can benefit from with the right real estate marketing:
Complete brand: I create your visual identity so that it brings out your business’s personality and value. I make sure that your brand is memorable and leaves a lasting impression.
Experience: I know your target market and understand the best ways to showcase your business online and what social platforms your clients and potential clients use. I also specialize in luxury properties, like the ones you sell. I know your target market, and I understand what appeals to them.
Time: I am an all-in-one marketing firm, so you will not have to use your own time to operate your various pages; I take care of that for you.
With these strategies, I will market you to your fullest potential and help you turn your listings into successful sales.