The integration of videos into marketing efforts is a potent approach to augment the online reputation of businesses. With the inclusion of videos, a more engaging and memorable brand presence can be created. Videos enable businesses to display their products or services, showcase their expertise and establish strong connections with their audience. In addition, video marketing can help businesses build a positive brand image, attract new customers, and instill trust. Consistently producing high-quality videos and sharing them across social media platforms can effectively redefine a brand's reputation online and position the company as a leader in the industry.