R. Wayne Lopez
↓
strategy
Francesca's strategy was to showcase Wayne’s expertise in the Boston real estate market and position him as a true professional. She highlighted his experience and achievements, including his director and executive roles. Throughout his career, Wayne had been responsible for the conception to completion process of marketing and sales programs of 2,000+ condominium units in multiple developments with sales values of over $3 billion. Thanks to these outstanding achievements, Francesca effortlessly created a strategy highlighting Wayne’s success and attracting his target audience.
Francesca spearheaded Wayne’s online presence on Instagram, Facebook, Twitter, and LinkedIn. Her strategy for content included showcasing his vast knowledge of Seaport, Boston, and Downtown Boston. She shared relevant events in real estate, market updates, innovation, and lifestyle interests to engage prospective clients on social media. Wayne's target audience included those living in Seaport or Downtown Boston and city dwellers from NYC, Miami, and other regional cities looking to make Boston their secondary home.
About Our Partnership
R. Wayne Lopez is a leading expert in marketing and sales in the Boston real estate market with over 18 years of experience and more than $2 billion in gross sales.
Wayne approached Francesca intending to position himself and his team as thought leaders in the industry. Wayne is a seasoned real estate professional with a proven leadership record of successfully adding value and exceeding goals in directing and managing multiple sales teams and real estate projects. He and his team excelled from conception to completion of developments, and he needed uniformity in messaging and brand voice across all platforms.
marketing services include
Social Media Marketing
Results
As a result of Francesca's efforts, R. Wayne Lopez enjoyed working with her and was pleased with the results. His sales increased, and his analytics showed rapid growth in followers, reach, likes, and comments across all platforms. Francesca's focus on uniformity in his messaging and bio helped Wayne establish a consistent online presence. The strategy of showcasing his expertise, highlighting achievements, and sharing relevant content on social media helped position Wayne as a thought leader in the Boston real estate market.
Francesca’s expertise is unsurpassed. She has been instrumental with us in creating a cohesive and comprehensive social media strategy encompassing all platforms.
With her direction, we have organized and unified all our social media sources and have since launched a collaborative ongoing campaign that focuses on market information in conjunction with property listings.
The results are not only improvements in tangible metrics but also most importantly in the establishment via social media presence of our market expertise and brand recognition.
- R. WAYNE LOPEZ, MANAGING DIRECTOR, MP BOSTON
