Performance Flooring Systems
strategy
The first step in achieving their goals was establishing a brand identity across social media platforms. She developed a strategy that targeted commercial general contractors, business owners, and commercial real estate companies within a two-hour radius of the company's main office in South Jersey. By creating various content types, Francesca aimed to show potential customers why Performance Flooring Systems should be the go-to option for their flooring needs. The content strategy revolves around past project highlights, information about the benefits of epoxy flooring, and company updates.
marketing services include
Social Media Marketing
About Our Partnership
Performance Flooring Systems is a family-owned and operated business focusing on epoxy flooring in residential and commercial spaces in NJ, Eastern PA, and northern DE. Performance Flooring Systems came to Francesca with a clear goal: to boost their epoxy flooring business online. They recognized the importance of having a solid online platform to present commercial flooring ventures and wanted to ensure they were getting in front of their target audience.
As a business specializing in epoxy resin flooring systems, the focus is on providing excellent products and outstanding customer service. From the moment their customers reach out, Performance Flooring Systems strives to deliver the best possible experience. The company's core values revolve around client service, reliability, and fairness, with a strong sense of community and family.
Results
Francesca’s efforts resulted in a significant increase in online engagement and reach. On Facebook alone, Performance Flooring Systems saw a rise of 13,200% in reach, and on Instagram, profile visits increased by 2,600% within just three months. By connecting with trustworthy contractors in the area, Francesca continues to help Performance Flooring Systems establish themselves as a commercial epoxy powerhouse.