Michael L. Carucci
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About Our Partnership
Michael Carucci is the Executive Vice President of Gibson Sotheby's International Realty in Back Bay, Boston, Massachusetts, and a nationally recognized top realtor in Boston.
Michael initially approached Francesca for two core reasons: to present his exclusive properties and transformative business ventures uniquely and engagingly, enhance the client experience, and build more partnerships to attract new clients. As a division of Gibson Sotheby's International Realty, The Carucci Group represents a discerning clientele and exceptional residences in city and suburban areas. The group is led by Michael Carucci and comprises a reputable team of Global Real Estate Advisors dedicated to providing outstanding service to their clients.
marketing services include:
Social Media Marketing
Website Management
Our collaboration with Francesca Ragucci Marketing has been valuable in many ways. Their ability to define our market, create unique content and build our brand has distinguished us, and set us apart in the luxury real estate industry.
Yours respectfully,
- MICHAEL L. CARUCCI, EXECUTIVE VICE PRESIDENT, GIBSON SOTHEBY'S INTERNATIONAL REALTY
strategy
In working with Michael, Francesca managed his branding and social media marketing efforts across various online platforms, including Instagram, LinkedIn, Facebook, Twitter, and his website. Her strategy centered around showcasing Michael's exceptional and prominent lifestyle in Boston and the allure of the homes he represents. Michael’s social media presence redefined his reputation by developing attractive visuals and tailored copy that resonates with affluent audiences.
Francesca focused on catering to the affluent market across Michael’s social media, including content topics such as exclusive listings, neighborhood, and local real estate trends, buying/selling tips, events, and more. These were targeted mainly at potential home buyers and sellers working in tech, finance, or business consulting in Boston and Boston Suburbs. By presenting Social Media Marketing Reports monthly, Francesca helped Michael and his team understand the reach and feedback their posts receive on social media.
results
Francesca’s work with Michael has not gone unnoticed. He received feedback and compliments in person on his newly redefined online reputation and grew his sales volume thanks to the added exposure. Across all digital channels, Michael Carucci and The Carucci Group gained a large audience of potential home sellers and buyers thanks to Francesca’s exceptional understanding of the group’s goals and her dedication.
