About Our Partnership

Maria Rossi is a Personal Trainer in the Main Line Pennsylvania. She is a repeat recipient of the “Best of Main Line and Western Suburbs” award recognized by Main Line Today. Maria partnered with Francesca to consolidate her brand identity, develop a professional online image, and communicate more effectively with clients and prospects.

Maria Rossi is a goal-oriented, hardworking, and high-achieving fitness coach and a repeated recipient of the “Best of Main Line and Western Suburbs” award. She provides personal training, weight loss coaching, and sports nutrition coaching. Her core values, including her work ethic, commitment, and engagement, have helped her become Main Line's most influential personal trainer. Her target audience is women over 40 who want to care for themselves, achieve their fitness goals, and find a personalized plan that fits their busy schedules.

Strategy

Francesca worked to develop a new brand identity for Maria’s business. This consists of a logo, fonts, website design and management plan. She also created a business plan that included a content strategy for social media, specifically Facebook and Instagram. Francesca's content strategy for Maria Rossi Fitness had a mix of personal and inspirational posts, workout routines, nutrition tips, outfit ideas, and motivational topics. She also leveraged holidays to create relevant and engaging content for the target audience. The goal of the content was to provide support and motivation to clients and to attract new clients to the business.

Platforms: Brand Identity, Website, Instagram, Facebook

Client Category: Personal Trainer 

Industry/ sub-industries: Fitness & Health

Location: Main Line, PA

Target Audience: Main Line, PA and Online

Market Type: Personal Training, Online Coaching, Nutrition

 Results

Through their partnership, Maria achieved her goals of having a well-defined, professional brand identity, attracting new clients, and supporting her existing customers. She also saw significant growth in her social media following and engagement. Francesca's ability to understand the client's needs and create a personalized solution that addressed those needs was critical to the success of this partnership. Maria and Francesca continue to work together to achieve even bigger goals.