Keystone Valley Fire Department
About Our Partnership
Keystone Valley Fire Department is a local emergency services provider in Parkesburg, PA providing fire, rescue and EMS services. Keystone Valley Fire Department partnered with Francesca Ragucci Marketing in early 2023 to create a marketing program highlighting the value of volunteerism in the fire service. With core values centered around teamwork, accountability, professionalism, and community service, the KVFD provides fire, rescue, and EMS services.
STRATEGY
Francesca's efforts included a promotional video, yard sign, and flyer to encourage residents to volunteer at the Keystone Valley Fire Department. She researched the organization to identify its strengths in order to understand the main marketing objective of recruitment. In order to reach locals in and around Parkesburg, PA, the client tasked Francesca to develop an eye-catching yard sign, tabletop flyer and promotional video. The promotional video was an effective tool for attracting new members while the yard signs and flyers effectively promoted the fire department's mission in the local area.
Francesca assisted the Keystone Valley Fire Department with a marketing campaign aimed toward increasing our recruitment of new members. The campaign was a combination of video and print materials. Francesca took great effort to understand the key features of the company and what would appeal to our target audience. She showed great creativity in designing our materials and equal skill in editing our recruitment video. To date, results have been impressive, as we have seen an increase in new recruits to the department. Thank you for your efforts to help us! I look forward to working with you again in the future and recommend you to any organization looking to market itself.
- RICH DAISLEY, KEYSTONE VALLEY FIRE DEPARTMENT
results
The head of Keystone Valley Fire Department appreciated Francesca's ability to understand the goals and design materials that represent the organization properly while attracting new members to sign up. Moreover, Francesca ensured that all promotional materials were aligned with the organization's values, mission, and vision. Francesca successfully assisted the Keystone Valley Fire Department with its marketing efforts. Using a multidisciplinary marketing approach, she highlighted the company, its mission, and its value to western Chester County. This attracted new volunteer firefighters to the organization. Through gaining exposure, the organization maintains a safe neighborhood for Parkesburg, PA by increasing its volunteer base.
