nourmand & associates
Service- Brand Identity & Website Design
Gina Isaac is a Realtor in Los Angeles who was seeking a brand experience of her own. Her unique brand experience includes a visual concept and a voice. This brand voice speaks to professionals whom enjoy the home as a pleasurable experience. Together, we used sophisticated elements infused with honest, forthright verbiage to speak directly to her clientele through the brand identity & website.
PHASE 1: ELEMENTS IN BLACK & WHITE
PHASE 2: FONT SELECTION
PHASE 3: COLOR SELECTION
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. This color is often seen as a sign of stability and reliability. She wanted to project an image of security often utilize blue in their advertising and marketing efforts. Blue is associated with intelligence. It has been proven that different shades of blue can improve concentration, stimulate thinking and provide mental clarity. It also improves productivity.
The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence. Optimistic and positive, gold adds richness and warmth to everything with which it is associated - it illuminates and enhances other things around it. Confident, passionate and eye-catching, gold draws attention to itself.
PHASE 4: ADDITIONAL ELEMENTS
LINE- Horizontals stand for tranquility, community, silence, and composure. They have a calming orderly effect that can help to soothe. A horizontal line promotes trust.
DIAMOND- With its sharp shape, diamonds are perfect for communicating power, intelligence, & stability.