About Our Partnership 

Bill Kowalczuk is a leading Real Estate Broker with SERHANT. based in New York City. Bill approached Francesca with a specific goal: to build his online reputation as an honest, approachable real estate broker. He communicates real estate news and opportunities to a wide range of audience members in Manhattan, Brooklyn, Miami, Naples, FL, Beverly Hills, and San Francisco.

The core reasons for Bill's partnership were clear. As a top-producing broker with SERHANT, Bill is a frequent source of information for local and national media outlets. He required a social media presence that reflected his expertise and provided a high level of contact with his target audience. Instagram was the ideal platform, enabling him to reach all corners of the large city and engage with a specific demographic.

I needed to have greater consistency in my social media content and frequency of posts, so I decided to seek assistance from someone who did this for a living. While admittedly lacking motivation to do any of the postings myself, I advertised for help on LinkedIn, and received numerous messages and emails from interested parties from all over the world.

However, it wasn't until I received a message from Francesca on an alternative platform, Instagram, that I came across a standout candidate. The fact that she took time to find me on social media platforms, other than LinkedIn immediately made me take notice. Francesca had sent me a professional letter accompanied by her resume, and her presentation of herself and her business was unparalleled. She was the only person who had taken the effort to reach out to me in such a remarkable way, and I knew without hesitation that she was the perfect choice for the job.

Francesca made my social media standout more and more as time went by. She got to know me with our scheduled bi-monthly meetings and did amazing research on who my customers are, where they were and how I could reach them. That, in itself, was worth hiring her for. Francesca researched content and matched that content with hashtags to make sure it reached all the write people. She really knows what she is doing.

In the past year, my followers have increased by almost 50%, organically. I receive more dms from people that ever before. This on top of the many compliments from colleagues and clients on how great my social media has become.

- BILL KOWALCZUK, LICENSED ASSOCIATE REAL ESTATE BROKER, SERHANT.

Strategy

Francesca understood that the key to success on Instagram was a well-defined brand identity and content that attracted Bill's audience. Her management of Bill's Instagram account is comprehensive, encompassing every aspect of his presence on the platform. Francesca developed a marketing plan and strategy for his clientele. She then created high-quality graphics and content that resonated with his followers generating impressive business inquiries and exceptional post views.

Platforms: Instagram

Client category: Realtor

Industry/ sub-industries: Residential Real Estate, Rentals, Cooperatives

Location: New York City

Target Audiences: Manhattan, Brooklyn, Miami, Naples, FL, Beverly Hills, and San Francisco

Market type: High-rise Residences, Townhomes

Results

Bill received tangible results in record time thanks to partnering with Francesca. By analyzing the performance of various types of content, Francesca identified the most effective strategies and fine-tuned the approach to maximize his profile views and engagement levels. The numbers were outstanding, with Instagram reach growing by 4.9k%, and profile visits increasing by 1.2k%. He’s gained over 700 new followers, and his content regularly reaches thousands of people in his target market.

Francesca’s collaboration with Bill Kowalczuk is thriving thanks to her comprehensive management of his Instagram account. She also focuses on a well-defined strategy and data-driven approach to reporting and analyzing results. Bill particularly appreciates the professionalism and dedication to his goals, along with open communication and depth of expertise in digital marketing that Francesca offered. Bill remains a happy client.