Who is Your Target Client?
The client- we all have a group of people in mind whom we want to work, expose to our unique service & create a relationship.
Answer these questions?
- Who is yours?
- Are you working with them now?
- Do you want to work with more ideal clients?
I am here to interpret the breakdown of the client characteristics & lifestyle.
What is a Target Audience?
Simply put, your target audience is the group of people you are making your services for. Other terms used to describe this group are "target market" and "target client."
How to Identify Your Target Audience
Now that you know why a target audience is essential, it’s time to select your first audience group. Below are a list of characteristics to consider identifying:
1. Demographics
Demographics are the criteria you use to describe a specific part of the population. Some example of demographics include:
- Age
- Gender
- Income
- Marital Status
- Occupation/Industry
- Educational Level
2. Location
Narrow down your audience based on geography or location. Pick a neighborhood, city, province/state, or country. Make sure to specify via distance. For example, target customers within a 10-mile radius of your city. Or target customers within your city and the cities that surround it.
3. Psychographics
Unlike demographics, a group's psychographics are more attuned to the client's lifestyle, picture their ideal day or weekend. You may even live the same lifestyle as your client.
Use this methodology- Live, Work, Play, Travel, Dine, Relax
How to Use Target Market Tools
Facebook Audience Insights
Facebook Audience Insights is a tool that can help you specify and learn more about your target audience. You start by selecting different audience criteria such as location, age, interests, and behaviors. Then, you'll learn more things about them, including the size of your target market, and any trends in demographics or psychographics.
Use Audience Insights to determine the estimated size and other demographics of your target audience.
Facebook Audience Insights is most useful for giving you additional demographic and psychographic data that you can use to define your audience. It can also give you a general estimate of how big that potential audience could be.
