In today’s digital landscape—more than ever—consumers are aware of typography, design and how the world looks around them. When working with my business, it is important to be prepared to discuss fonts at the beginning of our Marketing process.
Many potential home-buyers start the house search online before they are ready to move. That is why hiring a professional real estate photographer, ME, is the essential first step to WOW your client, the home seller & entice buyers
As a luxury real estate agent, you are selling homes in some of the most affluent neighborhoods in the city. What could give you the edge when it comes to your competition? The answer is luxury real estate marketing – and that is where I come in.
You have a trusted source in me that I come equipped with different resources and tools that I am able to use within your business in order to get what they want out of partnering with me on a month to month basis.
Many of you are used to your quintessential empty property with no furniture or an empty property with staged furniture. I am bringing a new element to the photography experience. The lifestyle means that you are attracting a specific demographic of person and your message is told through a story. Having one person in your professional photos conveys a story of a healthy life situation.
As soon as I walked into the house I knew this was going to be a great photo shoot. Why? Because the home was properly prepared for photographs. Meaning, the realtor provided the homeowners a stager to get them properly prepped for my arrival.
Have the main image on your website or a few social media posts be your property at night. Just before the sun sets & the moon rises, there is roughly a 30 minute breathtaking view of color & texture within the sky, that is called twilight. Allow me to further explain.
It’s no secret your goal is to gain business. And influencers will do just that: generate sales. And the reason is simple. They’re reaching more people, which will, in turn, bring more people to your brand. And the more people that recognize your brand, the more people will want to buy from you.
A strong brand is recognizable even when the logo is not present, which is why you most likely thought of Starbucks a second ago. It’s identifiable by its tangible, visual elements (logo, colors, fonts, patterns) and its intangible, non-visual elements (terminology, tone).
In your business, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). Conversations about what success “feels like” help us understand if a brand is looking to maintain a brand image, or drive double digital engagement growth quarter-over-quarter.
Figuring out how to translate building features into engaging content that people will want to read will promote the property in a more dynamic way. Strong pieces will often tie in to a roundup article on the top reasons why a tenant would live in that area.
Digital content marketing is, in many ways, more effective than paid advertising, though the two can complement one another. What makes quality content so valuable is that it’s not overtly promotional. Rather, it’s made to actually serve readers/viewers/listeners.
Moving up on the technology ladder our smart phone garners more sophisticated processes to understand human behavior through communication & consumption & have humans dictate their behavior on smart phones.
"The video has been intriguing for me, because I am finding that the newer generation of buyers today love the video, they do not have to read. They can listen to it while they're in the car, they can do whatever, and they get snippets of information." Peter Buchsbaum
Where people are at today is online. Increasing web traffic is another benefit of luxury brand influencer marketing and one of the primary indicators that your message is getting out there and reaching customers. Influencer marketing for your luxury brand will help you get your message to more people, reach more of the right people and will make your brand stronger.