What Makes a Luxury Brand Luxury

 

Luxury brands are regarded as images in the minds of consumers that comprise associations about a high level of price, quality, aesthetics, rarity, and extraordinariness. You choose to indulge in the splendor of these goods. They are exclusive, as only select amounts have been made.

A luxury brand is a selective and exclusive one; that is, it is almost the only brand in its product category, giving it the desirable attributes of being scarce, sophisticated and in good taste. It also has a slightly understated and aristocratic dimension. This restrictive definition of luxury makes sense, In today's digital landscape, it is important to consider how brands are perceived by the consumer.

ONE OF THE TOP THINGS A LUXURY BRAND MUST DO IS TELL A STORY.

A LUXURY BRAND MUST HAVE THE POWER TO MAKE PEOPLE FEEL SOMETHING.

Luxury brands set their own bountiful pursuits, meaning, they are not designed and planned according to consumer tastes and expectations, even though they appeal and cater to hidden deep-routed desires. Envision your senses coming to life when you interact with your favorite brands.

Luxury Verbiage:

Prestige l Illustrious l Powerful l Pedigreed l Excellence l Pristine l Exquisite l Refinement l Grand

  • Price: The brand values themselves to a high degree of quality.

  • Quality: The brand offers everlasting products or services that are timeless and made of rare material.

  • Aesthetics: The brand embodies excellence and sophistication in a visual context.

  • Rarity: This brand you will only find through other patrons of the brand. It is abstract in its perceived public perception yet, gathers with a select crowd.

  • Extraordinariness: The brand has a mind and feeling of it's own. When you interact with this brand your senses with light up.

  • Symbolism: The brand stands for this highest regard. A tradition to its patrons and a product or service to marvel over.

A luxury brand sets its own standards and does not adhere to standards. People buy luxury brands in order to feel special and apart from the crowd, to feel superior and privileged, and to feel of value and importance.

Francesca Ragucci, OWNER.jpg
Francesca Ragucci